A Focus on Output is Teaching People to Stop Thinking for Themselves

I generally don’t like being told what to do. It started during my childhood and continued into my professional life. Although my defiance wasn’t always popular with teachers, I am not a rebel who has problems with authority…


Build better Products by Rewiring your Brain and Adopting a Growth Mindset.

“Why are you asking for this? It is impossible!” is what I wanted to shout when I was asked to estimate all the work for the next two years and prepare a detailed delivery plan. My more diplomatic answer was that “I would see what information there was and that…


If you want your organisation’s agile transformation to be successful, breaking down silos should be a top priority.

If you have been around project and product delivery for a while, you will be accustomed to the concept of hand-offs or hand-overs. Handovers are an inherent part of the waterfall delivery process, as described by Winston Royce in the late 1960s.

In his model, requirements are passed down the…


I have a confession. I used to think agile was nonsense, an “all fun and games” fad built on thin air. Having worked with a waterfall model for over ten years, I was convinced of its superiority, offering clarity and predictability. …


Over the past year, I have been fortunate to help drive the agile transformation of a digital programme. This transformation was — unintentionally — realised in two phases. In the first phase we moved from a waterfall to an ‘agifall’ model, also commonly referred to as ‘agifail’. We were ‘doing…


In our scrum team, we face new issues and challenges each day. In most cases, we are able to solve these issues in such an efficient manner that we can still fully deliver the sprint goals and key features expected by our stakeholders. When attending the sprint review, stakeholders are…


The Key to Turning a Great Idea into a Brilliant Product: Execution.

Have you ever noticed how in many organisations there seems to be a gap between ideation and execution resulting in — at best — suboptimal products?

Imagine a number of highly intelligent product managers and strategists locking themselves up in a room. They brainstorm, map customer journeys, do user research…

Annelore Arnold

Fascinated by digital transformation, working with agile teams and building great products.

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